Mac Davis – does that name ring a bell? For many readers it will not but he was a country and  Western singer who had a Number One hit single in 1972, the title of which was Baby, Don’t get  Hooked On Me. While he never achieved such heights again, many other readers might well know  another of his songs entitled It’s Hard To Be Humble. Davis might not have gained further success as  a singer but he wrote a number of songs that brought Elvis Presley great success, including In The  Ghetto and Don’t Cry Daddy. While Mac Davis may not have enjoyed the success that other singers  have done, he did do better in handling the success that came his way. Elvis Presley, Jimi Hendrix,  Janis Joplin, Amy Whitehouse, all knew how to be successful but not how to handle it.  Youngsters at our schools in their own way are looking for and finding success, whether it be by  playing for the school First team, Provincial or National teams, or being made a captain or gaining  Colours. Thereafter, when they continue with their sport they may well meet with success, building  on the foundation laid at school. We will have done our job if that happens. However, we will not  have done our job if we have not prepared them in advance to know how to handle the success.  

The obvious danger to adults, but even more so to less mature youngsters, is that when success  comes they think they have made it, that they are somehow more important; they become  conceited, arrogant, lazy, content with the one level. They love all the attention and believe all the  praise that comes with success to the extent that they need it. They become distracted by all that  comes with success. What can we do to ensure they can handle success successfully?  

The first thing a coach must teach his players is that they must be extremely grateful for any success  that may come their way. They must quickly understand and appreciate that success is a privilege  that only a very few will enjoy; there is only one winner but thousands of people who do not  succeed. Indeed, one person’s success comes at the price of failure for all those others. Yes, success  is a reward for our efforts and talents but we must be so grateful to have the opportunity of which  others have only dreamed.  

We must exhort them to be totally mindful of what it took for them to get there in the first place, so  that they continue with the same. They need to learn from winning as much as from losing, by  reflecting why it was they succeeded. Success does not define people as individuals or give them  worth and equally there are so many other things that may matter more than simply doing well in  one area of life. They must learn to accept criticism as much as praise. They must be mindful that it  was not them on their own that got them there – they probably had family (even if it was only their  genes), friends (real friends, not hangers-on) and coaches all way through, all playing a part.  

Then we must ensure they be increasingly careful, recognising what dangers lie ahead. It can just as  easily slip away from them because many others are determined to have what they have. Just as a  player must not over-celebrate, even after the small success of scoring a goal or taking a wicket, as  the very next minute the opposition can score a goal themselves or blast the next ball for six, so he  must be careful not to lose focus. Success one day can so easily become failure the next.  

Above all, we must ensure they understand and develop the quality of humility. The all-conquering  All Blacks had the mantra that a better person makes a better player; a better player often makes a  worse person. Success must not go to our heads; we must use our heads to prevent that happening.  

Mac Davis recognised that, “Oh Lord it’s hard to be humble when you’re perfect in every way… To  know me is to love me; I must be a hell of a man. Oh Lord, it’s hard to be humble, But I’m doing the  best that I can”. It is indeed hard to be successful and the sooner we prepare our youngsters for that  potential outcome the better. Of course, before we try to do all this, we as coaches and parents  need to know how to handle success ourselves. We must not let our ‘babies’ get hooked on success,  because, as the song goes, it will “just use you” and then leave you “in the ghetto”. Then it will be  too late to say “Daddy, don’t cry”. The one area where we need to succeed is in being humble. 

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