Succeeding in Failing

Succeeding in Failing

“On your marks”. Those three small words, clearly and loudly announced, silence the crowd. The athletes then proceed to settle in their starting position at the start of the race, focussing hard on what lies ahead, tension in the air. “Set”. The nerves are tight, the...
He Always Does That

He Always Does That

Marketing companies are quick to point out the importance of branding products and will look for taglines that will stay in the mind of everyone and influence people to buy that product. From perfume to cars, from fast food outlets to drinks, from shaving equipment to...